Rethinking the way we publish online

Apple’s Newsstand

There is a pretty clear preference on the part of many publishers for creating an online or mobile experience that looks as much as possible like the physical magazine or newspaper it is intended to replace.  This is something Apple reinforces with its Newsstand platform, which has virtual shelves with tiny virtual magazine covers and newspaper front pages. In many cases this approach is not surprising, but is it the best way to either publish or consume content.  Which is why some of the most interesting experiments in online content are coming from those who are not just thinking outside of the box, but aren’t even willing to admit that there is a box.

 

 

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Fotomoto Lets Photographers Sell Photos On-Site Without The Hassle

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A whole new way to deal with your photos

A couple lines of code. That’s all it takes for photographers and publishers with large inventories of images to start selling their work on their own websites, thanks to an ambitious fledgling company. You’d think that something so simple could be pulled off by many a startup, but in reality I’m having trouble finding other companies that do it the way the recently launched Fotomoto does it (i.e. the right way). Sure, there are multiple ways for photographers to sell photos on other websites, but that usually requires both them and buyers to have a separate account with the provider of the marketplace service.

Fotomoto does things differently: photographers only need to insert a few lines of codes in their website, after which the images on his or her website will automatically be indexed and automatically provided with a ‘purchase photo’ link. Sellers can tweak the settings so the ‘buy’ links appear completely integrated and branded to match their sites’ look and feel, and the back-end of the tool enables them to set the availability next to the sizes and pricing of the photos. When visitors click the link to buy photos, a Fotomoto widget pops up and enables them to instantly purchase images through PayPal (with the ability to pay by credit card coming later this month). There’s also a sharing link, which lets people send the picture to others as an e-card, with the ability to push to social networking and bookmarking services coming in a couple of weeks.

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