Rethinking the way we publish online

Apple’s Newsstand

There is a pretty clear preference on the part of many publishers for creating an online or mobile experience that looks as much as possible like the physical magazine or newspaper it is intended to replace.  This is something Apple reinforces with its Newsstand platform, which has virtual shelves with tiny virtual magazine covers and newspaper front pages. In many cases this approach is not surprising, but is it the best way to either publish or consume content.  Which is why some of the most interesting experiments in online content are coming from those who are not just thinking outside of the box, but aren’t even willing to admit that there is a box.



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