Startup founder launches ″Potato″ at CES 2020
I almost walked right by it. But then I realized the object the young man was holding up, apparently thrilling the small crowd gathered around his tiny CES 2020 booth, was a potato.
The vegetable in question looked like an ordinary, chunky Idaho spud, although protruding out of one side was some kind of antenna, a black plastic appendage bent upward. Close to the potato’s surface, the exterior of the antenna became a thin, blade-like electrode that pierced the skin, clearly doing… something.
The man was regaling the crowd with his incredible smart product, which he said was finally unlocking the awesome decision-making power of the potato. The antenna, which he called the NeuraSpud, tapped into the potato’s “artificial intelligence.” Once you connected your smartphone over Bluetooth to the device and launched the accompanying app, you could ask the potato anything — with your voice, no less — and it would spout an answer on the screen, the digital-vegetable equivalent of a Magic Eight Ball.
If the smart potato sounds like a big, stupid stunt, that’s because it is. The man behind the idea, Nicholas Baldeck from France, told me he brought his admittedly ridiculous “invention” to CES to make a point about the torrent of smart gadgets at the show, many of which don’t really solve problems at all.
“This product has way more chance of success than 60% of the startups here,” Baldeck says. “I am skeptical of this idea of ‘connected everything.’ Now it looks like innovation is about putting a chip into any object. I’m not sure the word ‘smart’ makes more sense before the word toothbrush than the word potato.”