Spotify lands exclusive rights to new Kim Kardashian West podcast

 

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Spotify has inked an exclusive deal to distribute Kim Kardashian West’s new podcast, a spokesperson confirmed to Axios.

Why it matters: The deal, unlike Spotify’s purchase of “The Ringer” in February and its exclusive arrangement to distribute “The Joe Rogan Experience” beginning this fall, includes female producers and hosts, which could lure a more diverse, female-centric audience to the platform.

Details: The podcast will be co-produced and co-hosted by West and television producer Lori Rothschild Ansaldi, according to the Wall Street Journal, which was first to break the news.

A Spotify spokesperson confirmed details of the Journal’s report, which notes that the podcast will be adjacent to West’s work with the Innocence Project, a nonprofit that focuses on exonerating wrongfully convicted individuals and criminal justice reform.

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Spotify will now let artists directly upload their music to the platform

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Spotify has announced a new beta feature that will allow independent artists to upload their music directly to the platform instead of through a label or digital aggregator. Normally, artists who aren’t signed to a major label (which can directly upload music to Spotify) have to pay a fee to a third-party service like Tunecore to upload their music to Spotify. The upload feature will be contained within the service’s existing Spotify for Artists platform, which, among other things, allows artists to view data about their listeners and directly submit their songs for editorial playlist consideration.

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Spotify disrupted the music world, now it’s doing the same to Wall Street

If Spotify’s non-IPO goes forward this spring, it will be unusual in that it will be a “direct listing,” wherein the current shareholders will sell their shares directly to the retail-investing public on the NYSE, vs. to institutional investors. Spotify is the first company of its size to propose such a listing. If the listing yields a lucrative exit for existing shareholders, it will encourage other nascent high-growth firms to follow in Spotify’s footsteps.

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