As a new study from the University of Arizona about sex trafficking during the Super Bowl highlights, advances in data analysis are underpinning some powerful new ways of tackling very tough problems. Among all the stones hurled at the tech sector lately, this is an area in which it can take pride.
The Chrysler Group LLC aired a very photographic commercial during the 2013 Super Bowl. This was their second during the Super Bowl, called “Farmer,” and it was for the Auburn Hills-based automaker’s Ram truck brand.
Facebook took a look at football fandom across the country as the Super Bowl gets closer.
The National Football League is one of the most popular sports in America with some incredibly devoted fans. At Facebook we have about 35 million account holders in the United States who have Liked a page for one of the 32 teams in the league, representing one of the most comprehensive samples of sports fanship ever collected. Put another way, more than 1 in 10 Americans have declared their support for an NFL team on Facebook.
There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. General manager-brand marketing for Audi, Loren Angelo, reckons that, with just 24-48 hours’ worth of Internet chatter about the Super Bowl, the reveal is worth everything, allowing an advertiser to have “a much longer conversation with consumers.”