television – Impact Lab

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Nielsen Report: Streaming Increases while TV Ratings Falter

January 3, 2015

The latest report from Nielsen shows the growing change in how consumers are watching their favorite shows. Last quarter, the number of people watching traditional television dipped by 4-percent, but those watching shows through online streaming services skyrocketed by 60-percent. This is in comparison to the same quarter (Q3) last year, and it is anticipated the increase in streaming video adoption will impact traditional TV. This news comes shortly after Netflix’s CEO Reed Hastings predicted that traditional TV will be effectively dead by 2030.

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Two-thirds of all televised Shark Tank deals fall apart

July 18, 2014

Shark Tank

Monday was the first of three open calls for contestants on ABC’s Shark Tank, the investing reality show in which entrepreneurs make live pitches for funding before a panel of angel investors. Shark Tank is entering its sixth season, the show attracts more than 7 million viewers each week, placing it among the 10 most popular adult reality shows on television, even though it airs on sleepy Fridays.

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Facebook watches how you watch TV

February 16, 2014

80% of Facebook’s TV “chatter” comes through mobile devices.

Facebook competes with Twitter in the budding social media analytics market with their trove of user data. In a report produced in conjunction with SecondSync, a social media television analytics firm, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as types of interaction, demographics, device and genre.

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Analysis, Latest Trend, Science & Technology News

Are teens really rejecting television?

December 10, 2013

Teens still watch 20 hours of TV a week.

Favorite technologies and online behavior of teenagers has a way of predicting the entire country’s favorite technologies and online behavior. From Facebook, to mobile-phone addiction and Snapchat, the habits we dismissed yesterday as silly and childish have a way of going national.

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Here are the stats to prove that TV is dying

November 27, 2013

This has been the worst year ever for the TV business. According to Citi Research, audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011.

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Pay-TV industry lost 113,000 customers in third quarter of 2013

November 15, 2013

“The pay-TV industry has reported its worst 12-month stretch ever.”

2013 has been a tough year for cable-TV operators. This will probably be the worst year for the pay-TV industry in terms of customer retention, according to a report Tuesday by independent research firm MoffettNathanson.

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34% of millennials watch mostly online video or no broadcast TV

October 15, 2013

One third of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.

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Analysis, Entertainment, Latest Trend, Science & Technology News

Pay TV as we know it will be dead by 2025

October 11, 2013

Kevin Spacey in House of Cards

What could possibly happen between now and the year 2025 to transform “over-the-top” video services like Netflix and Amazon into some of the most powerful players in TV land—and conversely, to recast today’s biggest networks as supporting actors?

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Another 1.8 million people drop their cable TV subscriptions this year

September 6, 2013

The numbers of people who pay for any type of TV service are in decline.

There’s another dismal set of numbers for the TV business from Q2 2013. About 1.8 million people ended their cable TV subscriptions during the second quarter, according to analysts at SNL Kagan.

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Analysis, Latest Trend, Science & Technology News

The television – what it is and what it will never be

August 2, 2013

We like to watch TV.

We like to watch TV. More people are using smartphones and tablets as companions to TV. You have Apple TV units, Netflix subscriptions, and now Google’s new Chromecast. But, in terms of the media landscape, we still like to watch television.

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Analysis, Latest Trend, Science & Technology News

TV still king in media consumption: Nielsen

January 8, 2013

Here is one more 2012 year-in review report from Nielsen, which examined how Americans have been consuming content over the course of the past year. Of the 289 million U.S. TV owners, the report found that 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among other things.

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Mobile app usage grows 35%: Study

December 7, 2012

The stats in this chart show how the numbers stack up against each other.

Television viewing and web browsing dropped while time spent using mobile apps rose about 35 percent this year, according to a new report on U.S. trends by mobile analytics firm Flurry.

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