The latest report from Nielsen shows the growing change in how consumers are watching their favorite shows. Last quarter, the number of people watching traditional television dipped by 4-percent, but those watching shows through online streaming services skyrocketed by 60-percent. This is in comparison to the same quarter (Q3) last year, and it is anticipated the increase in streaming video adoption will impact traditional TV. This news comes shortly after Netflix’s CEO Reed Hastings predicted that traditional TV will be effectively dead by 2030.
Continue reading… “Nielsen Report: Streaming Increases while TV Ratings Falter”