TV remains the greatest influence on purchase decisions

TV remains top tops for influencing purchase decisions.

Most consumer commerce transactions still take place offline, in physical stores, yet ecommerce makes deeper inroads every year. Similarly, the majority of online purchases still occur on the desktop, but smartphone and tablet commerce are assuming greater prominence.

 

 

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How Satyamev Jayate, India’s favorite TV show uses data to change the world

The show analyzes the millions of messages they receive on controversial issues to do everything from planning future episodes to pushing for political change.

In India every Sunday morning millions of people in India tune in to watch Bollywood star Aamir Khan host one of the country’s highest-rated television shows, Satyamev Jayate. Only unlike so many popular programs, Satyamev Jayate doesn’t involve a singing competition or a collection of volatile strangers living under the same roof. It’s a documentary program tackling some of the country’s most-sensitive topics, and it has the whole country — indeed, the whole world — talking. In order to funnel millions of messages a week into something valuable, the shows producers have turned to big data. (video)

 

 

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The challenge of media alignment

Twitter has the opportunity to become extraordinarily aligned with their best users.

Advertisers are the actual customer of the TV networks – not the viewers.  Both of these groups had similar goals for a long time.  Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows.  So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.

 

 

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The demise of tv and the cable bundle

experiencing-technical

Yesterday there were Two small pieces of news that could make for a big headache for TV.

After DirecTV and Viiacon failed to agree on subscriber fees, Viacom yanked its 19 channels — including Nickelodeon, MTV and Comedy Central — from DirecTV.   And  the second piece of news is a federal judge cleared the way for Aereo, an exciting new startup that could bring local TV (NBC, ABC, CBS, PBS) to any device you wish, from a smart phone to an actual TV.

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Sitting more than three hours a day cuts life expectancy by two years

sitting

Sitting for hours decreases life expectancy by two years.

Even if a person is physically active and refrains from dangerous habits like smoking, sitting down for more than three hours a day can shave a person’s life expectancy by two years, according to a study to be published on Tuesday in the online journal BMJ Open.

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The end of the TV remote control

Remote-Control

Designers are now employing built-in cameras and microphones to enable TVs to recognize your gestures, spoken instructions, and even individual faces.

For over 60 years the TV remote control has been a centerpiece of living rooms and the focus of family squabbles. But its age is showing — and new technologies built into the next generation of TVs may replace the old clicker.

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Your new tv could be watching you

tv watching you

Samsung’s latest sets feature built-in HD cameras, microphone sets and face and speech recognition software.

Top-of-the-line plasmas and LED HDTVs by Samsung offer new features never before available within a television including a built-in, internally wired HD camera, twin microphones, face tracking and speech recognition. These new features give you unprecedented control over your HDTV, but the devices themselves are more similar than ever to a personal computer and may allow hackers or even Samsung to see and hear you and your family, and collect extremely personal data.

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Less than one third of Americans will buy a new TV in 2012

lg3dtv

3D technology hasn’t saved TV.

People are watching less broadcast and cable TV, according to a survey from Accenture. Less than a third intend to buy a new TV in 2012. Smartphones, tablets and computers are eroding traditional TV viewing — bad news for TV manufacturers and traditional content providers.

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Wearable LED television

DavidForbes

David Forbes and his wearable tv.

David Forbes was on his way home to Tucson, Arizona, after a family trip last summer, David Forbes was stopped by a policeman in the Detroit airport. Since Forbes entered the airport the officer said he had received 50 panicked phone calls and now his entire family had been marked for extra screening. The delay was inconvenient, but it shouldn’t have come as a surprise. Forbes had 160 circuit boards and enough electronics to start a data center strapped to his body. What the authorities didn’t realize, though, was that all the equipment wasn’t dangerous—it was actually a wearable TV set.

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TV stunts babies’ development: American Academy of Pediatrics

child watching tv

Video screen time provides no educational benefits for children under age 2.

The American Academy of Pediatrics has warned that parents of infants and toddlers should limit the time their children spend in front of televisions, computers, self-described educational games and even grown-up shows playing in the background. Video screen time provides no educational benefits for children under age 2 and leaves less room for activities that do, like interacting with other people and playing, the group said.

 

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