The value of being the “weird” job candidate

Don’t be afraid to be weird (you probably are) — at least you’ll be remembered.

Hedwig von Restorff, a German psychologist, made an important, though not very counterintuitive, discovery in the 1930’s: things that somehow stand out are remembered more easily than typical things. Suppose we read the following list to a group and then asked them to recall it:

apple, truck, necklace, tomato, glass, dog, rock, umbrella, butter, spoon, Lady Gaga, pillow, pencil, chocolate, desk, banana, bug, soup, milk, tie

 

 

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