Rich Burlew’s Comic Book Business Success Story

A remarkable Empire of One business 

Rich Burlew created the first The Order of the Stick, a hilarious webcomic that celebrates and satirizes tabletop role-playing games and medieval fantasy, on September 29, 2003. The strip was originally produced to entertain people who came to his website for gaming articles, but it quickly became the most popular feature, leading Burlew to eventually abandon writing articles almost entirely.

The entire comic strip is drawn with simple stick characters, hence the name.

On September 30, 2005, The Order of the Stick began appearing in Dragon, the long-running official D&D magazine, and the strip became profitable enough for him to quit his job as a freelance graphic designer and concentrate on cartooning.

Rich also started self-publishing his comics in book form in 2005, but it became hard for him to keep all of the older books in stock. So in 2012 he decided to do a Kickstarter project with a goal of $57,750. Instead, he raised $1,254,120 from 14,952 backers…

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