Apple CEO Steve Jobs gestures as he announces Apple ‘iTunes’ Music Store in the UK, France and Germany 15 June, 2004 at a press release party in London. The iTunes Music Store will allow music fans in the three countries the same large online2011 AFP
Apple is finally putting to rest the program that started a “music revolution.” iTunes, which helped usher in the mp3 era of music, will shutter after nearly two decades. Bloomberg reports the tech giant will announce the iTunes shutdown at a developer conference that begins Monday.
This development has been rumored for years, as subscription-based streaming services — including the company’s own Apple Music — have overtaken music downloads. According to the RIAA’s 2018 year-end report, streaming amounted to 75% of the U.S. music industry’s revenue.