In the U.S., when commercial television made its debut, programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
TED (Technology, Entertainment, and Design) talks are a huge business and have had over a billion views. There are two main TED conferences a year – the TED conference and the TEDGlobal, are two main TED conferences done each year and there are a large number of satellite conferences (TEDx) all over the world. A quick Google Scholar search shows TED talks even receive scholarly citations. Sugimoto, Thelwall, Larivière, Tsou, Mongeon and Macaluso (2013) published an article in PLOS ONE discussing the scientific impact of TED talks. They looked into the characteristics of academic presenters, the relationship between these characteristics and video popularity, and the impact a TED talk has on the presenter’s citation impact.
A great public speaker is authentically present and ready to connect with their audience.
Speakers are so last century when they stand behind a podium glued to the floor, reading from slides and addressing a less than enthusiastic audience. It’s 2013, and successful speakers need to be aware that audiences have changed. They are better informed, crave connection and expect to be actively engaged in the “conversation.”
The world of events and in-person marketing is evolving.
Audiences today expect more than education and entertainment; they expect participation at an event. Today’s top events take advantage of technology as a platform for audience engagement. Having produced and attended a number of customer conferences and trade shows this year, I’ve noticed some very clear trends in how technology is blurring the gap between the presenters and attendees. Here are some examples.
Ticket sales and box-office grosses decline in 2011.
In 2011, Hollywood dropped the ball as the movie business saw a decline in ticket sales and attendance fell to a 16-year low.
‘It’s the way I tell ’em’
Do you ever wonder why repeating a famous joke never gets the same laughs? It is not how you tell them but who tells them that matters, a study has shown. Researchers have found that how funny people perceive a gag to be depends on the person who is telling it, not the quality of the material.
‘Lullaby’ is a pro sleep theater play.
Less than eight hours later, the audience will be woken in time for breakfast…
It may come as a disappointment for many Hollywood filmmakers but a new study has proved that sex does not help sell the film as the new-age audience prefers modesty to nudity.
Across the University of Colorado at Boulder campus students are sharing answers, checking their responses to questions against those of their neighbors and making adjustments to those answers in hopes of earning a better grade.
Podcasting is a growing form of media with loyal niche markets
Although there are a few highly-rated podcasts with more than 100,000 listeners/viewers, most podcasts have far smaller audiences, highly-focused on niche interests.
According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad pricing.