What impact do TED talks have on the audience?

ted talks

TED (Technology, Entertainment, and Design) talks are a huge business and have had over a billion views. There are two main TED conferences a year – the TED conference and the TEDGlobal, are two main TED conferences done each year and there are a large number of satellite conferences (TEDx) all over the world. A quick Google Scholar search shows TED talks even receive scholarly citations. Sugimoto, Thelwall, Larivière, Tsou, Mongeon and Macaluso (2013) published an article in PLOS ONE discussing the scientific impact of TED talks. They looked into the characteristics of academic presenters, the relationship between these characteristics and video popularity, and the impact a TED talk has on the presenter’s citation impact.

 

 

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Successful public speaking in the 21st century

A great public speaker is authentically present and ready to connect with their audience.

Speakers are so last century when they stand behind a podium glued to the floor, reading from slides and addressing a less than enthusiastic audience.  It’s 2013, and successful speakers need to be aware that audiences have changed.  They are better informed, crave connection and expect to be actively engaged in the “conversation.”

 

 

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Top 4 event trends you need to know about

The world of events and in-person marketing is evolving. 

Audiences today expect more than education and entertainment; they expect participation at an event. Today’s top events take advantage of technology as a platform for audience engagement. Having produced and attended a number of customer conferences and trade shows this year, I’ve noticed some very clear trends in how technology is blurring the gap between the presenters and attendees. Here are some examples.

 

 

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It’s the Comedian, Not the Joke, That Makes People Laugh

comedians

‘It’s the way I tell ’em’

Do you ever wonder why repeating a famous joke never gets the same laughs? It is not how you tell them but who tells them that matters, a study has shown.  Researchers have found that how funny people perceive a gag to be depends on the person who is telling it, not the quality of the material.

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Play That Sends The Audience To Sleep – And Then Wakes Them Up For Breakfast

Lullaby

‘Lullaby’ is a pro sleep theater play.

It is probably the first show in stage history where the audience is actually supposed to fall asleep. Theatre company Duckie is to stage an all-night sleepover where ticket-holders arrive, change into their pyjamas and clamber into a single, double or even triple bed for a 90-minute show of “soothing storytelling and choral cradle song”.

Less than eight hours later, the audience will be woken in time for breakfast…

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CynoCast: Delivers Live Or Pre-Recorded Web Content To Your Customer’s Computer

CynoCast: Delivers Live Or Pre-Recorded Web Content To Your Customer’s Computer 

Featured Invention at the Colorado Inventor Showcase  

CynoCast is a breakthrough technology that allows you to communicate more effectively with your audience by delivering targeted web pages to their computer screen while you narrate. CynoCasts are created using a simple, yet robust, software tool called “Live Dashboard”.
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Podcast Market Growing One Niche at a Time

 Podcast Market Growing One Niche at a Time

Podcasting is a growing form of media with loyal niche markets

Although there are a few highly-rated podcasts with more than 100,000 listeners/viewers, most podcasts have far smaller audiences, highly-focused on niche interests. 

According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad pricing.

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