A California law now means chatbots have to disclose they’re not human

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There’s nothing loljk about Microsoft’s teenage chatbot, Zo.

California governor Jerry Brown signed regulations into law last Friday (Sept. 30) that should make it easier for Californians to know whether they’re speaking to a human or a bot.

The new law goes into effect on July 1, 2019—Botageddon, as we’re going to call it—and could have far-reaching consequences for how automated systems communicate with people online. It will require companies to disclose whether they are using a bot to communicate with the public on the internet (something like “Hi, I’m a bot.”) A representative for California state senator Robert Hertzberg, who authored SB-1001, says the law specifically targets deceptive commercial and political bots, not those meant to help you, for example, pay a bill on a company’s website. Still, companies that have built their businesses around automated messaging and chatbots will in coming months need to figure out whether their approaches are compliant with the new law.

The bill also specifically defines online content as publicly-facing, which raises questions about whether bot-sent emails fall under the new law. Overall, Landers expects there will be a “lot of litigation” before the law is actually implemented.

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How AI is reshaping marketing

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Machine learning software and artificial intelligence have come a long way since their inception – and is only continuing to intensify. Taking over many industries, AI is swiftly changing the way professionals go about their business. So, what does this mean for marketing?

Artificial intelligence (AI) has come a long way since its inception. The rise in AI-powered marketing is taking the load off many marketers, and delegating to machines, allowing marketers to refocus their efforts onto marketing that matters and giving marketers more time to address any challenges that come their way.

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Pushbots vs Pullbots: How businesses can step up their game

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“Why a Chatbot?”

It’s a simple, three-word question I’ve posed to various entrepreneurs recently, particularly in sectors like FinTech and InsurTech. Some of these entrepreneurs have built a chatbot as a feature, others have developed it as core to their product, and a few even offer to license their chatbot to third parties (Chatbot-as-a-Service).

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Chatbots are losing steam, think instead about workbots

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It’s no secret that chatbots are growing in popularity. From Facebook’s ecommerce bots for consumers to a plethora of customer service tools that now rely on chatbots to interface with customers, it’s clear that consumer chatbots have hit mainstream. Even Apple is expanding its commitment to chat technology with the release of Business Chat at a recent WWDC, allowing consumers to interact with businesses through iMessage.

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A.I. killed 800,000 jobs in the U.K., but created 3.5 million new ones

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First Amazon announced plans to fully automate its new brick and mortar store with robots. Then we learned that Foxconn plans to automate 30 percent of its factory workforce by 2018. And recently, Wendy’s announced plans to add automated kiosks at more than 1,000 stores. One thing is clear — robots are changing the way we live and work.

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