Here’s how much it costs to advertise in TV’s biggest shows

NBC SUNDAY NIGHT FOOTBALL

The cost of a commercial in some of the biggest shows on TV is getting lower.

Out of the 66 returning series on the big four broadcast networks and The CW, 41 saw the cost for a 30-second ad decrease in the 2018-19 season, according to Ad Age’s annual pricing survey of media agencies. Only 12 returning shows received a price hike, and another 13 remained relatively steady compared with last year.

And TV’s biggest property—the NFL—might have hit a ceiling in commercial prices, at least for now.

After two years of price hikes for a 30-second commercial in NBC’s “Sunday Night Football,” those increases have stalled this season. Advertisers are paying $665,677 on average for a 30-second spot in the broadcast, about $30,000 less than the $699,602 advertisers paid last year.

Still, “Sunday Night Football” remains by far the most expensive TV show for advertisers (excluding Fox’s late-national NFL games on Sunday afternoons, which are not technically in prime time and average over $700,000 a pop).

 

Continue reading… “Here’s how much it costs to advertise in TV’s biggest shows”

Loud TV commercials will soon be a thing of the past

Why-are-TV-commercials-so-loud

Those annoying ultra-loud TV commercials will soon be a thing of the past.

Today, the Federal Communications Commission is expected to pass regulations requiring broadcasters and cable and satellite TV systems to maintain constant volume levels. The order will go into effect one year from today.   The order “says commercials must have the same average volume as the programs they accompany,” says FCC Chairman Julius Genachowski.

Continue reading… “Loud TV commercials will soon be a thing of the past”

Food ads have more clout than parents: study

fries

Kids who saw an ad for fries picked the fries, even when their parents tried to get them to pick a healthier alternative.

Food ads are more persuasive than an involved parent when it comes to children’s food selection, a new study in The Journal of Pediatrics suggests.  Researchers were surprised at the findings when they were trying to determine the impact of commercials in childrens’ diets.

 

 

Continue reading… “Food ads have more clout than parents: study”

Chinese Woman Sues Cinema For Wasting Her Time with Excessive Ads

chinese cinema

Polybona International Cinema

A woman in China has sued a cinema hall and the distributors of a movie, claiming excessive advertising wasted her time and violated her freedom of choice.  The suit filed by movie-goer Chen Xiaomei has been accepted by the People’s Court of Yanta district in Xi’an, Xinhua news agency quoted a statement from the court.

 

Continue reading… “Chinese Woman Sues Cinema For Wasting Her Time with Excessive Ads”

New Ad Campaign – ‘Made in China, Made by the World’

madeinchinax-large

China is pushing its exports as the global economy recovers

Tainted toothpaste, drugged catfish, lead-painted Elmos, poison pet food.

Scandals involving Chinese-made products have ordinary people here worried that a bad reputation threatens to derail their status as No. 1 exporter in the world.

 

Continue reading… “New Ad Campaign – ‘Made in China, Made by the World’”

9 Most Meaningless Slogans

front_slogans_front.jpg

Whats the point

In boardrooms across America, the best and the brightest corporate minds spend countless hours trying to come up with the perfect slogan for their corporations. In courtrooms across America, the best and the brightest lawyers earn countless dollars finding new ways to sue those corporations.

So, it’s not surprising that so many companies choose their words very carefully when developing slogans, crafting the language to be vague and ambiguous enough that they can’t possibly be sued for misleading advertising. On the plus side, no lawsuits; on the minus side, most of today’s corporate slogans are complete meaningless gibberish. Continue reading… “9 Most Meaningless Slogans”

The Future of Advertising

Futurists Glen Hiemstra and Gerd Leonhard on the Future of Advertising

Advertising has always been something we suffered through, particularly in such passive activities as television watching. On the other hand, online advertising has become more context sensitive. Glen and Gerd discuss how this new model will continue to grow in the future as a better way to reach consumers.

Continue reading… “The Future of Advertising”