Google searches put vulnerable consumers at risk

Keyboard_typing

You may be able to ask Google questions you would never ask aloud and the search engine will silently offer you the answers. But, ou can’t think of Google as an oracle for anonymous searches. Sometimes, the most intimate questions a person is asking—about health worries, relationship woes, financial hardship—are the ones that set off a chain reaction that can have troubling consequences both online and offline.

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Performance and convenience are the biggest attraction to electric cars for consumers

Electric cars still not appealing to Israelis

Environmental benefits are not the biggest attraction to electric cars.

People love to categorize things. Sometimes people categorize too quickly and too simply. Electric cars are linked to their environmental benefits and being green, but the electric cars’ performance and convenience benefits are the biggest electric car attractions for most consumers.

 

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Will we have any privacy when everyday objects are connected to the Internet of Things?

pivacy

Consumers who are wary of privacy can  take some comfort in the settings tab of our smartphones or browsers, which allow us to tell a device not to track our location or monitor what we are reading. But what can they do when the internet-connected device is inside their body or mounted on a city lamp-post? (Video)

 

 

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Artificial intelligence is the key to unlocking big data

artificial intelligence

AI will bring together big data and other sources of information to create large and informative data pictures.

There are endless debates on big data and how best to utilize it, but the debates rarely come to a satisfactory conclusion. However, it is technology that will unlock the benefits, and narrow artificial intelligence in particular that will bring together big data and other sources of information to create large and informative data pictures.

 

 

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Culture clash looms over the Internet of Things

dropcam

Dropcam’s computer algorithm lets a camera know who people are in the field of view.

There’s a gold rush underway to connect our devices to the web. For many, the devices are the keys to the kingdom — either riches in the form of selling data or from creating a widely used platform for services or applications. Yet what is becoming increasingly clear is that these models reflect a divide between cultures when it comes to the internet of things.

 

 

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Mobile marketplaces are creating a million new jobs in the U.S.

mobile marketplace

These emerging new businesses are already on track to create one million brand-new jobs in the U.S.

Uber and Instacart are just two examples of online marketplaces that are rapidly transforming the way people get what they want when they want it, whether it’s a ride, a meal, or a pet sitter. These companies are on a hiring spree in order to make this happen, one that’s gone virtually unnoticed by the statisticians and economists who track the labor market.

 

 

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Design can lead to exceptional returns for shareholders

designvalueindex

It used to be about “us” and “them.” “Us” were the people who believed that design could add significant value when tightly integrated with other business processes.  “Them” were the majority of managers who didn’t get what design was all about in the first place.

 

 

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Millennials are the consumers who will change the marketing landscape

marketing millennials

To sell to Millennials, you have to understand them.

The Millennial generation is the newest target audience for many brands. Their purchasing power is increasing and the Millennials will continue to drive consumer demand. Brands will need to reevaluate this generation and develop strategies for engaging them.

 

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Apple wants to measure your mood to better deliver targeted ads

apple

Apple wants to measure your mood through body sensors, user habits, and consumer data.

Apple wants to know more about its users–specifically how they are feeling, to be able to better serve ads. A patent application published Thursday by the U.S. Patent & Trademark Office shows  Apple is looking at the possibility of measuring users’ mood to better target content.

 

 

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Holiday shoppers were too fast for even the cleverest algorithms this season

A late surge in online consumer buying overwhelmed the ability of e-commerce retailers and shippers to get products out on time.

Holiday shopping activity was greater than expected, signalling the economy is steadily continuing on a strong growth path. Even though holiday shopping was greater than expected it caught a lot of retailers and shippers by surprise.

 

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