‘Cord Frayers’ cut back on cable TV but up digital video viewing

Almost half of all US internet users stream TV content through an internet-connected device.

Marketers are familiar with cord cutters—consumers who have traded in their cable TV packages for internet-steamed TV and video content but they should also be aware of “cord frayers.” Cord frayers make up a segment of consumers who have downgraded their cable TV packages instead of cutting the cord completely. Not surprisingly, doing so has affected cord frayers’ TV and online video viewing behavior.

 

 

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