Men in creative jobs are described very differently than their female peers

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Machine learning reveals that news coverage of people in creative industries such as design and art is shaped by gender. Can it guide us toward parity?

How long would it take you to review half a million articles? Not just to read, but to tally for particular keywords, such as “he,” “she,” and the words that immediately follow them? Well, let’s just say you’d have to quit your day job.

Undeterred, the Creative Industries Policy and Evidence Centre, which provides independent research and policy recommendations for the U.K.’s creative industry, in partnership with the innovation foundation Nesta, made it their day job. They had some help: AI.

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