Tag: dvr

Analysis, Latest Trend, Science & Technology News

‘Cord Frayers’ cut back on cable TV but up digital video viewing

October 24, 2012

Almost half of all US internet users stream TV content through an internet-connected device.

Marketers are familiar with cord cutters—consumers who have traded in their cable TV packages for internet-steamed TV and video content but they should also be aware of “cord frayers.” Cord frayers make up a segment of consumers who have downgraded their cable TV packages instead of cutting the cord completely. Not surprisingly, doing so has affected cord frayers’ TV and online video viewing behavior.

Continue reading… “‘Cord Frayers’ cut back on cable TV but up digital video viewing”

Analysis, Business, facebook, Internet, Latest Trend, Science & Technology News, Twitter

Social media draws more viewers to live tv

June 29, 2011

Live-tweeting supports live tv viewing.

Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during and after they air. Television networks, grappling with the fragmentation of their audience, are experimenting with mobile apps, Twitter promotions and branded social networks in an effort to bring viewers back together. And a variety of other stakeholders are getting in on the social action as well.

Continue reading… “Social media draws more viewers to live tv”