How Google has become the biggest travel company

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For decades travel agents had a “lock” on vacations. Before the internet it was near impossible to find cheap fares yourself. And choosing the perfect hotel involved a lot of flicking through glossy brochures.

The “do it yourself” approach was a huge hassle. It was a lot easier to hire a knowledgeable travel agent. Then disruptor stocks like Booking.com (BKNG) and Expedia (EXPE) blew up the old model forever. With a few clicks, you could compare any flight or hotel in the world.

For the first time ever, you could find all the special deals and hidden gems only travel agents knew about. Meanwhile Priceline (now Booking.com) has made investors rich. Its stock shot up 25,000% in two decades, as you can see here:

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Airlines and Travel Websites Fight Over Booking Flights

 

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American Airlines and travel websites fight over booking flights.

A fight between a major U.S. airline and some Web-based travel companies is having a ripple effect in the travel industry, as players take sides in a battle that could ultimately affect how fliers shop for tickets and find the best fares.

 

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