Marijuana ‘trimmigrants’ have the hardest job in the industry ― and they could soon be upstaged by robots

Every summer, tens of thousands of migrant workers swarm a remote area of Northern California — the marijuana-growing capital of the US — to find work as “trimmers” after the weed has been harvested.

Their job is to prune the fluffy, green buds with small pairs of scissors to clear them of leaves before they wind up on dispensary shelves or in dealers’ pockets.

The work is arduous and pays between $100 and $300 a day for 10 to 15 hours of labor on the black market, which generated 87% of pot sales in North America in 2016.

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The Branding of Marijuana in the Marketplace

dispensary-shop-owner

The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.

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