17% of kids 8 years and under use a mobile device daily.
Almost one in five children under age 8 uses a mobile device every day. That’s one-third the number of children reading books on a daily basis.
Continue reading… “1 in 5 kids under age 8 use a mobile device every day”
Even as smartphone sales slow down, mobile-centric social networks, mobile video companies, and location based services are well positioned to feel the biggest benefits from the massive shift in consumer media consumption and usage patterns. But how can companies truly capitalize on this consumer revolution and adapt to their mobile-centric customers?
Continue reading… “Massive growth in mobile media consumption in 2013”
If we lived in a PR utopia, it would look something like this: Businesses would send journalists timely, interesting stories. Journalists would receive an ongoing supply of quality information. Readers, in turn, would grow enthusiastic about brands, turning media coverage into a conduit for sales and investor interest.
Continue reading… “When media and big data collide”
iTunes
Asymco analyst Horace Dediu has a very smart point regarding the real impact of shifting media consumption patterns on legacy gatekeepers.He estimates that iTunes’ average revenue per user (ARPU) has fallen from over $100 in the fourth quarter of 2007 to about $39 by the fourth quarter of 2012. Over that same time, the number of total iTunes accounts has roughly doubled, from around 250 million to roughly 500 million.
Continue reading… “Emerging trends inside iTunes”
Giving up reading the news will make you happier.
Some of us have learned to recognize the hazards of living with an overabundance of food and have started to change our diets. But, did you know that news is to the mind what sugar is to the body? The media feeds us small bites of trivial matter, tidbits that don’t really concern our lives and don’t require thinking. That’s why we experience almost no saturation. Unlike things that require thinking like reading books and long magazine articles, we can swallow limitless quantities of news flashes, which are bright-colored candies for the mind. Today, we have reached the same point in relation to information that we faced 20 years ago in regard to food. We are beginning to recognize how toxic news can be.
Continue reading… “News is bad for your health”
Apple’s Newsstand
There is a pretty clear preference on the part of many publishers for creating an online or mobile experience that looks as much as possible like the physical magazine or newspaper it is intended to replace. This is something Apple reinforces with its Newsstand platform, which has virtual shelves with tiny virtual magazine covers and newspaper front pages. In many cases this approach is not surprising, but is it the best way to either publish or consume content. Which is why some of the most interesting experiments in online content are coming from those who are not just thinking outside of the box, but aren’t even willing to admit that there is a box.
Continue reading… “Rethinking the way we publish online”
Faster internet connections have made viewers more impatient.
Revenues are declining for the traditional forms of online advertising. Emerging as a bright spot for many media companies is the video. It offers an opportunity for long engagement and hefty ad rates — but also a challenge to make it work.
Continue reading… “Online viewers abandon video if it doesn’t play in 2 seconds: Study”
Twitter has the opportunity to become extraordinarily aligned with their best users.
Advertisers are the actual customer of the TV networks – not the viewers. Both of these groups had similar goals for a long time. Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows. So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.
Continue reading… “The challenge of media alignment”
Most criticism toward Instagram borders on hatred.
Instagram is a simple service that lets people share their photos with others from a mobile device. They get a lot of criticism, bordering on hate. And it’s not just because the tiny startup is being acquired by Facebook recently for $1 billion, which will make all of its employees exceedingly rich — it’s because some people seem to believe that the ease with which amateur photographers can post photos to the service, and the filters Instagram provides in order to add special effects to them, are ruining photography. This isn’t really that surprising: it’s the same kind of criticism that has been made about blogging, citizen journalism and Twitter, among other things — and in each case the critics have been somewhat right, but mostly wrong.
Continue reading… “Criticism against Instagram and what it says about the future of media”
Jeff Jarvis
Earlier this week, Jeff Jarvis, speaker and consultant for media companies, got to speak about speaking with the speakers of the National Speakers Association in Indianapolis.
Continue reading… “The trouble with content: Jeff Jarvis”
TV most trusted source of information.
Digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media. And Triton Digital research, a digital service provider for online and traditional radio, shows the medium also garners the most trust from consumers.
Continue reading… “Most trusted source of info is still traditional media”
11 percent of people own a tablet.
You are part of a small, but growing population if you own a tablet. A new Pew Research Center survey claims that 11 percent of adults now own a tablet of some sort, and reveals some interesting facts and trends related to tablet usage.
Continue reading… “Why tablet users don’t want to pay for news content”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.