Once the retailer has a phone number, they have an identity.
We all feel violated when companies dig deeper into your pockets than you want. New technology is letting brick-and-mortar stores invade shoppers’ pockets for personal information more than ever before. Retailers have unprecedented access to shoppers’ habits with the stores ability to track customers cell phones. They can track how frequently a customer visits a store to how long he stands at a window display before deciding whether or not to enter the shop.