The millennials are very heavy mobile users.
In the U.S., Millennials are one of the largest generational groups and they are also the largest group of smartphone owners, according to a new report by Nielsen. And their adoption of the devices is still growing: by the second quarter of this year, 85% of those aged 18 to 24 owned a smartphone, and 86% of those aged 25 to 34 did.
Continue reading… “Millennials represent the largest group of smartphone owners in the U.S.”
Watching TV and listening to the radio are the top two digital activities in the average American adult’s day.
Fifty-eight percent of American adults own smartphones. Pair that with the fact that digital culture permeates almost every aspect of our lives, and we can already assume the average person spends a lot of time with gadgets.
Continue reading… “Average U.S. adult spends 11 hours a day with electronic media”
Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile internet and apps collectively grew by 32.4% in 2013 — by far the biggest leap of any media — but that still worked out to a 4.5% share of the overall spend in ads. In contrast, television grew only 4.3% but remains the behemoth when it comes to ad spend, taking nearly 58% of the market.
Continue reading… “Internet display ad spending up 32% in 2013, but still just 4.5% of market share”
Tweeting about TV is a large and growing phenomenon.
The first Nielsen-Twitter TV ratings report has just been released by Nielsen, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013. The number of Twitter TV authors in the US has also risen 24 percent, from 15 million to 19 million in the same period. (Infographic)
Continue reading… “Nielsen-Twitter TV ratings report shows 38% increase in tweets about TV”
Here is one more 2012 year-in review report from Nielsen, which examined how Americans have been consuming content over the course of the past year. Of the 289 million U.S. TV owners, the report found that 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among other things.
Continue reading… “TV still king in media consumption: Nielsen”
85.5 million people access social networks via a smartphone or tablet app.
People are accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs both in the U.S. and globally. We’re still using PCs as well, but personal computer usage of social media is just about the only category that’s down: 4 percent fewer Americans connected to the Internet via a PC in 2012, while 82 percent more connected via the mobile web and 85 percent more connected via a mobile app.
Continue reading… “Nielsen releases 2012 Social Media Report”
[youtube]http://www.youtube.com/watch?v=fWNaR-rxAic&hd=1[/youtube]
Most popular music video on YouTube right now.
Forty-eight percent of consumers in the U.S. still see radio as the dominant way to discover new music, according to Nielsen’s latest “Music 360” report. For almost two-thirds of U.S. teenagers, however, Google’s YouTube is now a more important source of music than radio (54%), iTunes (53%) and CDs (50%).
Continue reading… “Teens listen to more music through YouTube than any other source”
According to Nielsen, smartphone adoption is highest among young consumers with more disposable income.
Continue reading… “Young and rich Americans have the highest smartphone usage”
According to a new Nielsen report, there is a big shift happening right before our eyes: Smartphones now account for 50% of all mobile phones in the United States.
Continue reading… “Fifty percent of mobile phone owners in the U.S. have smartphones”
While it seems like just about everyone has a smartphone now, a closer look by Nielsen finds that 66 percent of those in the 24- to 34-year-old age group have smartphones , representing “the greatest proportion of smartphone ownership” of any age group.
Continue reading… “Largest group of smartphone users are 24- to 34-year-olds”
Driving the growth of data usage are “app friendly” mobile operating systems.
Smartphone users are using up more and more data than ever before. According to data from Nielsen data usage is up to 89 percent more than last year.
Continue reading… “Smartphone data usage is up 89% more than last year”
114.7 million households will own a television in 2012, down from 115.9 million this year.
These days fewer Americans own TV sets, research firm Nielsen has found. For the first time in 20 years Nielsen says it expects a drop in the number of U.S. households with a television set. According to Nielsen the decrease likely has to do with two factors: poverty and the rise of high-tech alternatives.
Continue reading… “Fewer American Households Own TVs”
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