PepsiCo Introduces ‘Social Vending’ Machine Technology

[youtube]http://www.youtube.com/watch?v=wJaEVEoEETA?hd=1[/youtube]

YouTube

PepsiCo Inc will be launching  the “social vending” machine that lets users buy each other drinks remotely.  This is  further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech.

 

Continue reading… “PepsiCo Introduces ‘Social Vending’ Machine Technology”

0

PepsiCo Unveils World’s First Plastic Bottle Made Entirely From Plant-based Materials

pepsico plant based bottle

PepsiCo’s 100% plant-based bottle.

Remember the Cola Wars? Get ready for the Bottle Wars. PepsiCo Inc. on Tuesday unveiled a bottle made entirely of plant material, which it says bests the technology of competitor Coca-Cola and reduces its potential carbon footprint.

 

Continue reading… “PepsiCo Unveils World’s First Plastic Bottle Made Entirely From Plant-based Materials”

0

Video Ad To Run In Print Magazine

081909-CBSMonday-bg

CBS and Pepsi will tout ‘Monday to the Max’ in a video ad set to run in some copies of Entertainment Weekly.

To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine.

CBS will insert a paper-thin interactive video player into copies of the Sept. 18 issue of Time Inc.’s Entertainment Weekly sent to Los Angeles- and New York-area subscribers. The issue previews the 2009-2010 TV season. As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS’s Monday-night comedies on Sept. 21.

 

Continue reading… “Video Ad To Run In Print Magazine”

0