[youtube]http://www.youtube.com/watch?v=wJaEVEoEETA?hd=1[/youtube]
PepsiCo Inc will be launching the “social vending” machine that lets users buy each other drinks remotely. This is further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech.
Continue reading… “PepsiCo Introduces ‘Social Vending’ Machine Technology”
PepsiCo’s 100% plant-based bottle.
Remember the Cola Wars? Get ready for the Bottle Wars. PepsiCo Inc. on Tuesday unveiled a bottle made entirely of plant material, which it says bests the technology of competitor Coca-Cola and reduces its potential carbon footprint.
Tropolis
Because healthy food just isn’t cool enough for today’s youth, the folks at PepsiCo will soon be rolling out “snackified,” amped-up — to the extreme! — pureed fruit in the form of something called Tropolis.
Continue reading… “PepsiCo is Betting Consumers Want to ‘Snackify’ Drinks”
CBS and Pepsi will tout ‘Monday to the Max’ in a video ad set to run in some copies of Entertainment Weekly.
To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine.
CBS will insert a paper-thin interactive video player into copies of the Sept. 18 issue of Time Inc.’s Entertainment Weekly sent to Los Angeles- and New York-area subscribers. The issue previews the 2009-2010 TV season. As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS’s Monday-night comedies on Sept. 21.
Continue reading… “Video Ad To Run In Print Magazine”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
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