PepsiCo Introduces ‘Social Vending’ Machine Technology



PepsiCo Inc will be launching  the “social vending” machine that lets users buy each other drinks remotely.  This is  further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech.


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PepsiCo Unveils World’s First Plastic Bottle Made Entirely From Plant-based Materials

pepsico plant based bottle

PepsiCo’s 100% plant-based bottle.

Remember the Cola Wars? Get ready for the Bottle Wars. PepsiCo Inc. on Tuesday unveiled a bottle made entirely of plant material, which it says bests the technology of competitor Coca-Cola and reduces its potential carbon footprint.


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Video Ad To Run In Print Magazine


CBS and Pepsi will tout ‘Monday to the Max’ in a video ad set to run in some copies of Entertainment Weekly.

To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine.

CBS will insert a paper-thin interactive video player into copies of the Sept. 18 issue of Time Inc.’s Entertainment Weekly sent to Los Angeles- and New York-area subscribers. The issue previews the 2009-2010 TV season. As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS’s Monday-night comedies on Sept. 21.


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