The role of a CMO today isn’t what it used to be.
When it comes time to hire a head of marketing, many tech entrepreneurs imagine bringing on someone who’s a master of SEO and A/B testing, who will drive millions of new visitors to their website. They may see a role for the CMO beyond this — perhaps they’ll ask their job candidates “How will your marketing take advantage of big data?”
Continue reading… “Marketing isn’t really marketing anymore”
Innovations introduced more recently are being adopted more quickly.
The rates of new product introduction and adoption are speeding up and it seems to be across the board. For instance, an automobile industry trade consultant observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”
Continue reading… “Adoption of technology is speeding up”
Companies today are more excited than ever about the Internet of Things thanks to widespread Internet adoption and over 10 billion connected devices around the world. Nearly every business, including those from traditionally low-tech industries, wants to get on the cloud, track a group of devices, and gather data. The question is why would a company is connect a previously “dumb” product to the cloud. Or stated differently, if a company invests in making my toaster talk to my lawnmower, is that really a good business decision and why?
Continue reading… “Is connecting your product to the Internet of Things a good business decision?”
25% increase in the use of mobile phones in retail stores.
More shoppers are using their mobiles for ‘showrooming’, checking prices and product information while shopping in stores. There has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers, according to JiWire’s Mobile Audience Insights Report for Q2 2013.
Continue reading… “Showrooming is on the rise: Report”
Augmented reality will completely change retail.
What is the future of retail? In the next couple of years, customers will be able to try on clothes and products at home with no shipping required. Technology will allow shoppers to virtually wear garments — smelling, hearing and feeling the fabric as if it were real.
Continue reading… “Augmented reality is the future of retail”
Consumer tastes of the Facebook generation is changing at a greater rate than ever.
The purchasing habits of the youngest generation present the most dramatic shifts in consumer tastes — a reflection of what they find important, and are changing at a greater rate than ever. 24/7 Wall St. has identified eight popular products that the “Facebook generation” is not buying.
Continue reading… “Top 8 products the Facebook generation will not buy”
Do you have a million dollar idea?
Many of today’s entrepreneurs are working on products people want, not products people need. A few exist that solve major problems and annoyances, but there are a few pet peeves startups aren’t working to fix.
Continue reading… “14 awesome ideas to invent”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
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