Most trusted source of info is still traditional media

televisions

TV most trusted source of information.

Digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media. And Triton Digital research, a digital service provider for online and traditional radio, shows the medium also garners the most trust from consumers.

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Trends in the Time Consumers Spend with Media

WATCHING-TV-INTERNET

In 2010, consumers spent an average of 4 hours and 24 minutes each day watching TV and video, while being online for 2 hours and 35 minutes.

There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.

 

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Radio Active – Takes Physical Effort To Fine Tune

radio-active_04_O7K4e_58

Radio Active

Conceived by Erez Bar Am, an Industrial Design graduate from Shenkar College for Engineering and Design, Israel, the “Radio Active” is an analog radio that features a number of strings which the users need to pull (separately) in a particular direction to control the volume and switch between the stations. (Pics and video)

 

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The 21st Century Radio Revolution – One Third of Population Listens to Online Radio

online radio

Online radio rapidly growing

One third of the population chooses to listen to the radio on the internet rather than on a traditional receiver.  Figures show that the trend for accessing stations online is rapidly growing in popularity with 17.4million listeners doing so this month.

 

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Internet Radio Fastest Growing Online Media

world-webcaster

The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get any better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

 

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SETI Finds Regular Laser Pulse In Space

SETI Finds Regular Laser Pulse In Space

 Search for Extraterrestrial Intelligence

After you’ve spent more than 20 years hunting for an alien signal, you think you’d be celebrating if you noticed a mysterious pulse suddenly rising up on your computer readouts. A regular pulse, amid the random clatter of the cosmos, suggests that someone very smart at the other end is sending a message.

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Golf Ball Technology May Improve Your Car’s Gas Mileage

Golf Ball Technology May Improve Your Car’s Gas Mileage 

 FastSkinz

I get really skeptical whenever I hear about some gizmo that supposedly saves lots of gas, but this dimpled car wrap kind of makes sense. Long ago, golf ball manufacturers discovered that a dimpled surface would help a ball to fly farther through the air with less drag, so why not apply the same thinking to cars? The dimples reduce the wake turbulence caused by early separation of the boundary layer, and while my high school physics is pretty rusty these days, it certainly sounds plausible.

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