Most trusted source of info is still traditional media


TV most trusted source of information.

Digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media. And Triton Digital research, a digital service provider for online and traditional radio, shows the medium also garners the most trust from consumers.

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Trends in the Time Consumers Spend with Media


In 2010, consumers spent an average of 4 hours and 24 minutes each day watching TV and video, while being online for 2 hours and 35 minutes.

There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.


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