Some of the biggest livestreamers in China are not teenagers, but farmers

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When most people think about countryside life, they envision plowing fields, feeding farm animals, and other grueling work. But China is seeing a new type of farm work becoming popular: livestreaming.

Yes, farmers livestreaming their work has become a hit in China – so much so that one of the country’s biggest ecommerce platforms has set up a special program to train them. Alibaba has announced that it’s planning a special poverty alleviation program for Taobao sellers in the countryside, including incubating 1,000 farmer livestreamers.

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Thanks to Thanksgiving shoppers, Jeff Bezos is now the world’s only living $100-billion man

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Jeff Bezos had a lot to be grateful for this Thanksgiving weekend. After record-breaking weekend sales, Amazon’s stock price hit an all-time high of $1,213.41 a share on Monday. That pushed Bezos’ net worth to over $100 billion, which is up 35% from the same period last year, according to Bloomberg. Continue reading… “Thanks to Thanksgiving shoppers, Jeff Bezos is now the world’s only living $100-billion man”

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The future of shopping may be no shopping at all

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Harvard Law professor Cass Sustein found in his survey on “predictive shopping,” 41% of people would “enroll in a program in which the seller sent you books that it knew you would purchase, and billed your credit card.” That number went down to 29% if the company didn’t ask for your consent first.

 

 

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Google patents ad-powered taxis that offer to transport web shoppers to stores

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Google to offer free rides in self-driving cars for shoppers.

Self-driving cars have a lot to do with Google’s core business selling ads. Google was just awarded a patent for an ad-powered taxi service. The patent would allow advertisers to offer potential customers a free ride to their place of business.

 

 

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How the Millennial generation shops online

Millennials engage in nearly every online shopping activity.

Millennials have grown up embracing the deep discounts and convenience offered by online shopping. A January 2013 survey from ad agency DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.

 

 

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Why thinking about buying something makes us happier than buying it

Buying objects rather than experiences tends to disappoint.

Over and over again, the idea that you can’t buy happiness has been exposed as a myth. Richer countries are happier than poor countries. Richer people within richer countries are happier, too. The evidence is unequivocal: Money makes you happy. You just have to know what to do with it.

 

 

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