Amazon plans to invest $100 million to help small businesses attract sales on Prime Day

 

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Amazon Global Online Stores Net Sales

Amazon is investing $100 million to help small businesses attract sales on Prime Day and during the holidays,

This is a key moment for Amazon to recruit SMBs because of the coronavirus pandemic and a rise in competition.

The etailer is investing $100 million to help small businesses boost their sales and customer acquisition efforts for Prime Day, which may occur in October, and through the holiday season.

It’s also on pace to invest $18 billion to help independent businesses make sales through spending on logistics, services, and other areas. It intends to work with 500,000 US small- and medium-sized businesses (SMBs) that sell on its marketplace over the next 12 months to offer them its ecommerce expertise and other forms of support, as Amazon appears to be making a push to appeal to SMB merchants.

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