Researchers Develop a Technology That Digitally Creates Odors From Ambient Molecules in the Air

Perfumery is an intricate science that takes a lot of effort to get right. Many people don’t realize the amount of work that goes into perfecting that fragrance that we so willingly splash on in the morning. With the advancement in technology over the past two decades, chemists have been able to develop techniques that create an even larger array of scents and fragrances that people have never smelled before. For the first time ever, people can actually get personalized, unique scents to wear. How much that would actually cost, is a different matter.

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The stronger food smells, the less you eat

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Smell vs consumption.

The smell of a favorite food can literally make your mouth water. But a new study suggests that the stronger a food smells, the less of it you’ll eat—so it might be time for dieters to reach for the cured fish and curry.

The study, carried out by the Institute Food and Nutrition in The Netherlands, saw participants serving themselves custard out of squeezy tubes, while different concentrations of custard aroma were wafted past their nostrils. When a stronger smell was used, the amount of custard the participants ate decreased. The result appears in the wonderfully titled journal Flavor…

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Wake up and smell the … Internet?

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Meet Olly, a “web connected smell robot.”

Olly will convert tweets, Facebook notifications, RSS feeds – whatever you want – into smells:

Olly has a removable section in the back which you can fill with any smell you like. It could be essential oils, a slice of fruit, your partner’s perfume or even a drop of gin. […] Olly is stackable, so if you have more than one, you can assign each one to a different service with a different smell. Connect one to Twitter and another to your calendar. Before you know it, you’ll have a networked internet smell centre…

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Smell Like A Nerd: RPG Performance Perfumes

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Don’t you wish you could smell like me?

Yesterday we told you about blood type perfumes. Today we have something even wackier. Black Phoenix Alchemy Lab is selling a line of RPG-inspired perfumes intended to invoke the mythical races of elves, dwarves, half-elves, hobbits and orcs, as well as the distinctive aromas of clerics, fighters, mages, paladins and such. I totally guessed that paladins smelled like vanilla and “evil” smelled of “Smouldering opium tar, tobacco absolute, green tea, black plum, kush, ambergris accord, ambrette seed, and costus root…”

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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.