Study: Gen Z craves ‘novelty’ and experience

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Generation Z shoppers share a love of real-world retail experiences, as long as they are augmented by technology.

Gen Z, also called the Instagram generation, lives by visuals and expects retailers to make experiences cool and aesthetic, show how products are used, and feature them in their best light. This requires their favorite brands to empower the use of mobile, the Web, and apps, according to “Gen Z Report,” from Criteo.

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