YouTube gets help keeping up on all the music it deals with.
YouTube has just sealed a deal with RightsFlow, a music publishing rights management company.
RightsFlow today announced an agreement with YouTube to assist with music rights management. The deal allows YouTube to enlist RightsFlow’s help in processing and managing music rights, and it should help the online video company to make rights administration a lot faster and simpler, which would in turn drive royalties for rights-holders, including publishers and songwriters…
It’s a complicated process, but the importance of music to YouTube is undeniable; we’re sure that with the volume of music on the site, from UGC clips to official music videos from major recording artists, YouTube can use all the help it can get.
David G. King is YouTube’s product manager responsible for rights management. In a release, he said, “We are excited to be working with RightsFlow to help address the complexities around music rights management.”
RightsFlow is a licensing and royalty service provider for artists, record labels, distributors, and online music companies. The company specializes in rapid song identification in particular, as well as in “obtaining bulk physical, DPD and ringtone licenses including streaming, tethered and limited download rights.”
Currently, RightsFlow provides licensing for 12,000 clients and controls a database of 23 million songs. It helps its clients, which now include YouTube, to obtain licenses from publishers and songwriters all over the world, including major, independent and artist-controlled works.
The company also runs Limelight, a service to help musicians get the rights to cover songs.