Why fraudulent ad networks are thriving

ad networks
When an advertising network is turned off and traffic plummets (top) while conversions stay steady (bottom), investigators have pinpointed fraudulent ad traffic. Source: Augustine Fou

A brand manager at a medical device company was examining a chart of daily traffic to his website. On the chart he saw that one day in August, web traffic plunged, and locked in at a new normal about half of its previous level. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly.

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The Branding of Marijuana in the Marketplace

dispensary-shop-owner

The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.

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The Invention of Virtual 3D Ultrasound

Virtual 3D Ultrasound

It sounds like science fiction, and perhaps it is: Researchers have found a way to generate invisible 3-D shapes in the air that can be felt by human hands. The technology, whose main use case is letting surgeons physically “feel” anomalies such as tumors in CT scans, could also revolutionize everything from advertising to architecture.

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56.1% of Paid Online Ads are Never Seen

google-adwords-management

An incredible 56.1% of ads on the internet are not seen by humans, according to new research released today by Google.
“With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” said Google group product manager Sanaz Ahari in a blog post.

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Top 10 Trends in Digital Marketing

digital-marketing

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.

With just a few weeks left in 2014, it’s time for some of my annual digital marketing predictions for the upcoming year.

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