Billboards — yes, billboards — are having a heyday in a digital world

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It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.

But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.

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The next industry to be disrupted by technology: real estate

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Eric Wu, founder and chief executive of Opendoor, a startup company that flips homes, at its San Francisco headquarters.

Many venture capitalists have homed in on real estate as a big opportunity for tech startups because parts of the industry — like pricing, mortgages and building management — have been slow to adopt software that could make business more efficient.

SAN FRANCISCO — Opendoor, a startup that flips homes, attracted attention in June when it announced it had raised $325 million from a long list of venture capitalists. The financing valued the 4-year-old company at more than $2 billion.

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The rise of strategic narrative in marketing

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It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging.

But the use of narrative in marketing is quietly and slowly gaining traction. While storytelling has helped move the needle away from traditional messaging approaches, narrative addresses the more strategic role industry vision and leadership play in the growth and success of an organization.

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It takes just $1000 to track someone’s location with mobile ads

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When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of countless potential Pepsi drinkers? But an upcoming study has dissipated that delusion. It shows that ad-targeting can not only track you at the personal, individual level but also that it doesn’t take a corporation’s resources to seize upon that surveillance tool—just time, determination, and about a thousand dollars.

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Future of retail – what happens to the empty stores?

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Iconic mall-based department chains, like Sears and JC Penney, are announcing hundreds of store closures in 2017. More chains are expected to announce shutdowns over the next decade. Experts say the shuttered locations could turn into other businesses that benefit from the large square footage, like fitness centers, churches, offices, public libraries, movie theaters, and medical clinics.

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Generation Z: What are their top apps, brands & influencers

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It’s expected that almost half of Generation Z, the generation following Millennials, will connect online up to 10 hours per day, and one-third will spend at least one of those 10 hours watching video. It’s no surprise then that the most-used app by Gen Z is YouTube, followed by the three other biggest social video apps: Instagram, Facebook and Snapchat.

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The changing demographics of entrepreneurship

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Who are today’s up-and-coming entrepreneurs? That answer is very different than it was 20 years ago.

Most new entrepreneurs are still white and male, but the U.S. entrepreneurial population is becoming much more diverse in terms of age, race and region. Cities in the southern half of the U.S., such as Los Angeles, Miami and Austin, have become hotbeds for startups and small businesses.

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