20 Creative Billboard Ads

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Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops.
(Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

Adertisers want to catch a person’s attention and create a memorable impression.   Billboard advertisements do just that.  They leave the reader thinking about the advertisement after they have driven past it.  They need to be readable in a very short time because they are usually read while being passed at high speeds.  Usually they have only a few words in large print and are humorous or have arresting images in brilliant color.  (Pics)

 

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Focus on the Future of Financial Planning at FPA Retreat

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Futurist Thomas Frey, a keynote speaker, suggests planners take advantage of the ‘untethered marketplace’.

Since its inception in 2000, the FPA Retreat has always been sui generis: It is as much a gathering of like-minded financial planners who draw strength from communing with each other as it is an educational conference.

 

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Uranium Could Be The Future of Hard Drives

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The trick is to keep the uranium cold.

If you’d been putting your money on a bet that SSDs will edge out traditional hard drive technology entirely, you might want to rethink your gamble. Traditional high-capacity moving hard drives will be around for a long time, most likely, and researchers at Nottingham University think they have a way to make them even denser: use depleted Uranium.

Depleted uranium, the same material that the military uses for tank shells and gun turret rounds, may one day be used for super-high density storage in hard drives. The trick is to keep the uranium cold…

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Eating More Salt Could Lower Chances of Heart Disease: Study

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In the eight-year study, people with the lowest salt intake had the highest rate of death from heart disease.

Eating a diet high in salt may not be as bad for you as first thought and could even reduce chances of heart disease.  The controversial findings question the push by authorities to get people to cut consumption.

 

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Fewer American Households Own TVs

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114.7 million households will own a television in 2012, down from 115.9 million this year.

These days fewer Americans own TV sets, research firm Nielsen has found. For the first time in 20 years Nielsen says it expects a drop in the number of U.S. households with a television set. According to Nielsen the decrease likely has to do with two factors: poverty and the rise of high-tech alternatives.

 

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First Practical Artificial Leaf Developed

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The first practical artificial leaf shows promise as an inexpensive source of electricity for homes in developing countries.

Scientists debut development of the first practical artificial leaf, one of the milestones in the drive for sustainable energy.  The scientists described an advanced solar cell the size of a poker card at the 241st National Meeting of the American Chemical Society. The solar cell mimics the process, called photosynthesis, that green plants use to convert sunlight and water into energy.

 

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World Record: 109 Terabits Per Second Over Single Optical Fibre

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BLAZING speed over one optical fibre.

Imagine being able to download three-months-worth of HD video in one second. If it sounds implausible, it’s not. Two different research groups have been working on a way to speed up fiber optic technology to record-setting broadband speeds.

When the first commercial fiber-optic communications system was developed in 1975, it operated at a bit rate of 45 Mbps. Today, we have speeds of 109Tb per second which is drastically improved. New Scientist said that the route between New York and Washington D.C., which is one of the highest trafficked routes in the world, outputs “a few terabits per second.” So, relatively speaking, having a way to deliver 100 terabits per second is quite desirable for the future of data communications…

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