The genealogy service is using artificial intelligence-powered tools as a marketing campaign to drum up new subscribers.
Nostalgia sells and marketers know it. People like to fantasize about a past they think was better than it likely was — and wonder what it might have been like for their relatives who lived through it. To capitalize on this, a genealogy-tracking service called MyHeritage has launched an AI-powered tool it calls Deep Nostalgia which animates old photos of users’ family members, whether deceased or otherwise.
Several users of the service have taken to Twitter to share animated images of their great grandparents, reanimated, and exhibiting various facial expressions. The style of each video is almost the same: the subject moves their eyes around and then tilts their head a little, as if trying to recall something in answer to a question, before returning their gaze to the viewer. But then, it’s early days for the service, and odds are it’ll get a lot more flexible eventually.Continue reading… “MyHeritage’s deepfake tool animates ancient photos and it’s as weird as it sounds”