September 23, 2017 – There is a generational shift going on that is not reflected in the dystopian politics we see in the United States these days. The vast majority of young people see green, sustainable, and socially responsible as critical values in their purchasing decisions according to a Nielsen global study done in 2015. It concludes that Generation Z, those age 15 to 20, is committed to a future where pocketbook sacrifices are perfectly acceptable if it means fighting global warming successfully.
