Amazon is looking into creating a new grocery chain that would likely be separate from Whole Foods, according to The New York Times.
This new chain would blend aspects of online ordering and traditional shopping, and may be inspired by a 2017 internal memo circulated ahead of the Whole Foods acquisition.
The report also describes certain areas in which Amazon has struggled to integrate with Whole Foods, such as when it comes to cutting prices and incorporating the upscale grocer into its delivery system.
Amazon is brainstorming a new type of grocery store that would combine traditional shopping with online pickup, according to The New York Times. Such a move would mark another push by Amazon to establish dominance in the grocery shopping space following its $13.7 billion acquisition of Whole Foods in 2017.