Establishing a personal brand website future proofs your career

personal brand

Your personal brand website future proofs your career in a world of unstable contract hire.

When you establish Your Personal Brand Website you are essentially setting up ‘The business called You.’ This business called you, you will be leasing to companies for a period of usefulness.

 

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Google’s hidden costs

[youtube]http://www.youtube.com/watch?v=vkV3YnRTH0I&hd=1[/youtube]

The giant of online search is, of course, Google. You could prove it by comparing search market share, advertising revenue, user data collection or brand recognition, Bing, Yahoo and Ask wouldn’t even come close.  Google’s unchallenged reach has its downside. One major hazard is obvious–super simplified search turns us into false, but confident experts.

 

 

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