Establishing a personal brand website future proofs your career

personal brand

Your personal brand website future proofs your career in a world of unstable contract hire.

When you establish Your Personal Brand Website you are essentially setting up ‘The business called You.’ This business called you, you will be leasing to companies for a period of usefulness.

 

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Google’s hidden costs

[youtube]http://www.youtube.com/watch?v=vkV3YnRTH0I&hd=1[/youtube]

The giant of online search is, of course, Google. You could prove it by comparing search market share, advertising revenue, user data collection or brand recognition, Bing, Yahoo and Ask wouldn’t even come close.  Google’s unchallenged reach has its downside. One major hazard is obvious–super simplified search turns us into false, but confident experts.

 

 

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Rebranding the USA – ‘United States of Awesome Possibilities’

Brand-USA

The dots in the campaign’s logo reate a “21st-century brand”.

 “United States of Awesome Possibilities” – The tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports.

 

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Google Goggles Adds Local Product Search Just in Time for Holiday Shopping

[youtube]http://www.youtube.com/watch?v=bq-hXD33vXs[/youtube]

Google Goggles, the search giant’s mobile visual search technology, is getting a new test case:  advertisements.  Google stepped up a focus on retail this week with the launch of a marketing experiment based on Google Goggles and a local search service that make it easier for consumers to find and confirm products in stock at a local physical store by first searching online.

 

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A Disturbance In The (Burger) Force

burger chain dominance chart

Channeling a Star Wars metaphor, Stephen Van Worley imagined a McDonald’s empire in black with pockets of rebellion within by its seven largest competitors:

By far, the largest pocket of resistance is Sonic Drive-In’s south-central stronghold: more than 900 restaurants packed into the state of Texas alone. Sheer density is the key to victory!

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The Aim of Behavioral Targeting

 The Aim of Behavioral Targeting

 Eliminate spam with behaviorally targeted online advertising

“The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy,” says David Hallerman, senior analyst at eMarketer and author of the new report, Behavioral Targeting: Marketing Trends. “But a number of things are changing.”

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Microsoft Brand In Sharp Decline

Microsoft Brand In Sharp Decline

A recent poll of about 12,000 US business decision-makers by market researcher CoreBrand found that Microsoft’s brand power has taken a dive over the past four years. According to the study, Microsoft dropped from number 12 in the ranking of the most powerful US company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries.

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