Campaigns that succeed are those that carefully consider what makes content go viral. Does your marketing to-do-list include creating the next viral hit? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”).
Continue reading… “The science of viral content: Why people share?”
Social media (and all the content creation that comes with it) is a hot place to be.
It has been quite a year for the startup community and social and technology-related businesses. In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards.
Continue reading… “Top 12 social and content careers to watch in 2014”
Web marketing has been completely turned upside down.
Google announced back in October 2011 that it was going to start blocking valuable data about which keywords consumers use to discover your content. By encrypting all searches, Google would instead dump visits from natural search into the nebulous “not provided” category in web analytics software.
Continue reading… “Google is killing off the keyword, unless you pay for it”
In the Transparency Report’s latest edition, Google has revealed that the final six months of 2012 saw an increase in government requests to remove content — often YouTube videos. Google received 2,285 such requests (compared with 1,811 during the first half of 2012) that named a total of 24,179 pieces of content for removal (compared with 18,070 in the preceding period).
Continue reading… “Google sees spike in government requests to remove content”
Content will come to you.
You can call it “anticipatory computing,” or “information gravitation” or whatever you want, but it appears the future of search isn’t search at all. Instead, next-generation applications will surface the information we need when we need it — whether we know we need it or not.
Continue reading… “The future of search is gravitational”
Jeff Jarvis
Earlier this week, Jeff Jarvis, speaker and consultant for media companies, got to speak about speaking with the speakers of the National Speakers Association in Indianapolis.
Continue reading… “The trouble with content: Jeff Jarvis”
[youtube]http://www.youtube.com/watch?v=TveAzAs6NAY&hd=1[/youtube]
Earlier this year comedian Louis CK raised some eyebrows when he sold downloads of a live show through his website and pulled in more than $1 million in about a week, despite the fact that fans could easily download the content for free. Now, he has done it again: instead of a traditional tour, he decided to sell tickets through his website, and sold $4.5-million worth in under 48 hours. Content creators of all kinds — authors, musicians and others — would do well to learn from his example, and that of others like Amanda Palmer, who recently financed a new album and tour through Kickstarter. The main lesson? Building a community is more important than ever.
Continue reading… “The future of content: Louis CK and Amanda Palmer”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.