eat – Impact Lab

In Case of Emergency, eat this book

May 9, 2012

You never know when that time might be NOW!

After you’ve foolishly walked away from your Land Rover to explore a mirage in the Arabian desert, you’ve found yourself lost. What to do?

Thank goodness for this survival guide that explains how to keep yourself alive with tips on dealing with scorching temperatures, building shelters, lighting a fire and so on. The best thing is: you can eat the book!

Actually the whole thing is a clever ad campaign by Y&R Dubai ad agency for Land Rover…

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Analysis, Breakthrough Thinking, Historical Perspectives, Human Behavior, Latest News, New Discoveries, New Viewpoints, People Making a Difference

Dental plaque used to probe diet of ancient people

May 4, 2012

Ancient people ate far differently than we do.

While we may brush and floss tirelessly and our dentists may regularly scrape and pick at our teeth to minimize the formation of plaque known as tartar or dental calculus, anthropologists may be rejoicing at the fact that past civilizations were not so careful with their dental hygiene…

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Analysis, Brain, Education, Food, Historical Perspectives, Human Behavior, New Discoveries

The stronger food smells, the less you eat

March 21, 2012

Smell vs consumption.

The smell of a favorite food can literally make your mouth water. But a new study suggests that the stronger a food smells, the less of it you’ll eat—so it might be time for dieters to reach for the cured fish and curry.

The study, carried out by the Institute Food and Nutrition in The Netherlands, saw participants serving themselves custard out of squeezy tubes, while different concentrations of custard aroma were wafted past their nostrils. When a stronger smell was used, the amount of custard the participants ate decreased. The result appears in the wonderfully titled journal Flavor…

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Crazy Stuff, Culture, Current Events, Health & Fitness, Historical Perspectives, Human Behavior, Latest News, Latest Trend

Restaurant forces customers to sign no cellphone contract before dining

August 15, 2011

I promise not to use my cell phone while eating…

A shout of OHHH MY GODDDD ARE YOU SERIOUS? SHE DID? The LED flash of someone Instagramming their entree, followed by look of smug gratification. Some jerk waving his phone around trying to get a cell signal Foursquare. Not anymore!

Buzzing DC eatery Rogue24 wants hype to be the only thing in the air, making patrons ink a contract that prohibits the use of phones and cameras during meals. What! Creeping fascism!

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Analysis, Food, Health & Fitness, Science & Technology News

Chewing more helps you eat less: study

July 30, 2011

Chewing food 40 times caused study participants to eat nearly 12 percent fewer calories.

People who chew their food more take in fewer calories, which may help them control their weight, according to a new study.

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Analysis, Breakthrough Thinking, Culture, Food

Large Forks may curb eating

July 20, 2011

A really, really large fork will not allow you to eat at all.

People who use big forks eat less compared with diners who use small forks – but only when eating from a plate loaded with food, according to a new study. Researchers from the University of Utah in Salt Lake City monitored customers at an Italian restaurant during two lunches and two dinners. With one of the study’s authors and two research assistants serving as waiters, the researchers assigned either large forks or small forks to certain tables…

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Analysis, Great New Product, Historical Perspectives, Human Behavior

Talk-o-Meter Shows How Much Each Person in a Conversation Talks

June 7, 2011

Now you can visually show who is the blabbermouth.

Talk-o-Meter is a new chat-monitoring iPhone app that shows when someone is dominating a conversation. After brief calibration, the app can recognize who is speaking and keeps track of each person’s talk time.”

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Analysis, Food, Photo Perspectives

How Liberals Eat Differently From Conservatives

May 24, 2011

One group drinks wine, and the other drinks milk

How do liberals eat differently from conservatives? Only a computer could solve this mystery! (Pics)

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Analysis, Animals, Culture, Food, Historical Perspectives, Human Behavior, New Viewpoints

A Century of Meat Consumption

March 18, 2011

Meat eating trends have changed quite a bit over time.

The New York Times has created a chart that illustrates changing meat eating habits among Americans over the past century. Chicken, as you can see, is steadily on the rise, whereas lamb (black) eating has dropped to almost nothing…

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Breakthrough Thinking, Crazy Stuff, Culture, Current Events, Food, Great New Product

Hi-Tech Japanese Vending Machine Uses 47-Inch Touchscreen Panel to Sell Drinks

January 3, 2011

Hi-Tech Vending offers many options.

In a land of high-tech toilet and strange robots, a regular ol’ vending machine just won’t do. So behold, the vending machine in subway stations in Tokyo that uses 47-inch touchscreen panel to sell you drinks…

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