The creative industries help to define the look of an era. As much as architecture and literature have an enormous impact, the style and flavour of a decade is primarily decided by the creatives. While that’s a privilege, it is also a responsibility that means creatives must be the ones to constantly push themselves to try new things. After all, nothing’s worse than stagnation.
That’s especially true in the media and marketing world. Too often brands find themselves playing catch-up with the trends being created for younger audiences, instead of working with them collaboratively. That risks alienating savvy millennial and Generation Z consumers, who recognise when they’re being sold to.
In order for marketers and creatives to stay abreast of visual trends,The Drum, in conversation with Adobe Stock and Dentsu in their latest webinar, will draw from Adobe’s 2020 Creative Trends report and explore some of the most important visual trends and sub trends for the year.