Hyundai and Uber team on the S-A1 at CES 2020
Hyundai has used the grand platform of CES 2020 to unveil its take on the future of urban mobility. At the heart of its plans is its S-A1, an electric flying taxi developed with Uber. A concept at this stage, the S-A1 is a four-passenger electric aircraft designed for short urban journeys made possible by helicopter-style vertical take-off and landing.
In the S-A1, Hyundai has become the first partner of Uber Elevate, Uber’s grand plan for transforming urban transportation by taking its ride-sharing business model to the sky. Hyundai’s S-A1 design builds on the design concepts established and shared by Uber Elevate in an attempt to help manufacturers stake a claim in the embryonic air taxi market. The S-A1 also constitutes the first fruit of Hyundai’s Urban Air Mobility (UAM) division. (Though confusingly, Hyundai also refers to its air taxis as UAM.)