Amazon’s revolutionary retail strategy? Recycling old ideas

 

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I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead of the sports almanac from Back to the Future you’d find an Encyclopedia of Retail, written in maybe 1985. There would be Post-It notes on every page, and every one of those notes would have been turned into a team and maybe a product.

Amazon is so new, and so dramatic in its speed and scale and aggression, that we can easily forget how many of the things it’s doing are actually very old. And we can forget how many of the slightly dusty incumbent retailers we all grew up with were also once considered radical, daring, piratical new businesses that made people angry with their new ideas.

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Online Movies From … Sears?

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Alphaline Entertainment is Sears bid into the online movie market.

When I think of Sears, or Kmart, a lot of products come to mind: discounted clothing, inexpensive tools, televisions, bicycles and apple pie. But one thing that doesn’t pop into my head is online movie rentals.

Sears hope that will all change soon with the start of a new online video rental service called Alphaline Entertainment that is powered by RoxioNow, an online video streaming service owned by Sonic Solutions…

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