Mobile video is a big deal, but you don’t need me to tell you that. Big Tech has been fast-moving into the mobile video space for a few years now, and recently a slew of mobile-specific content has arrived.
Instagram launched IGTV in 2018, and is pushing creators to explore what’s possible for mobile video. Netflix introduced vertical 30-second previews, and is now experimenting with mobile-first features like vibrating movies. Spotify is releasing vertical music videos. Snap is delivering plenty of premium mobile video content with its Snap Originals, and has more on the way.
But compared to traditional videos which have been around since 1895, mobile video is still a newborn baby. And for new parents, a good way to learn parenting is to look at what others are doing. On that note, mobile video producers should direct their attention to a format Chinese media companies have been experimenting with: the vertical drama (竖屏剧; shùpíngjù).