The legendary war philosopher Sun Tzu famously said, “The line between disorder and order lies in logistics.” Logistics is all about efficiency, and in today’s e-commerce-challenged supply chain, efficiency has been blown up to a large extent. Supply chains across industries, particularly in the retail-to-end-user world, have been undergoing complete reinvention for the better part of a decade.
Supply chain disruption resulting from e-commerce is rooted in the push to an omnichannel delivery model: Retailers are working hard to adapt to consumer demand to buy anywhere, accept delivery anywhere and return anywhere. Five-to-seven-day delivery is being replaced by one-to-two-day delivery, and the quest for the holy grail of low-cost, same-day or even two-hour delivery is stressing the old retail supply chain model. Failure to adopt an omnichannel strategy usually means death, as the many recently bankrupt retailers would surely attest.