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911 Emergency & Traffic Alerts the motoring public of RESPONDING emergency vehicles in their area, via GPS, SmartPhones e.g. “Warning emergency vehicle approaching from (rear, right, etc.), Amber Alerts, and emergency evacuations for wild land fires, tornadoes, floods, etc., including routes to safety. 911 Emergency & Traffic Alerts will be one of the outstanding exhibitors at the 8th annual DaVinci Inventor Showcase on October 13, 2012 at the Denver Merchandise Mart.

Company president  Juan Gutierrez took a moment to answer a few quick questions about his product, his vision for safer emergency transportation and safety in general…

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What was the defining moment that led you to create this product? What problem does it solve?

As a firefighter I witnessed too many accidents involving 1st responders and motorists because they can no longer hear sirens inside their vehicles. Today’s vehicles are better insulated and have enhanced audio systems. If people do not hear the sirens, they will not move out of their way, and response times are delayed putting more lives at risk.

After you came up with the idea, how did you size up the market and decide who your customers would be?

The current market can expand to all Public Safety agencies, Police, Fire, EMS, Sheriffs, State Patrol, and Office of Emergency Management. By receiving specific data from these agencies and sharing it with SmartPhones and GPS systems, we can then pass this time critical information to the motoring public thereby, keeping them and 1st Responders safer. According to NHTSA there are approximately 35,000 accidents every year involving 1st Responders and other motorists. Resulting in about 200 deaths, 20,000 injuries, costing $100’s millions in losses.

How did you go about naming your product?

911 Emergency & Traffic Alerts: System resides at local 911 call centers and is designed to alert the public of any type of emergency in their immediate area, including RESPONDING EMERGENCY VEHICLES, auto accidents, Amber Alerts, tornadoes, hurricanes, floods, chemical spills, etc.

How long did it take you to create you initial prototype, and what problems did you run into along the way?

Initial prototype development took about 9 months. Obstacles: Getting to meet and speak to decision makers in the auto, wireless and GPS industry,

Funding a new idea is always tricky. How did you go about lining up the money you needed?

We have been able to self-fund this project from the beginning.

Is this a product you’d like to produce and sell yourself, or are you wanting to license it to someone else? And if so, who?

Licensing to Tier-1 and Computer Aided Dispatch companies is the best option in order to scale up fast.

What all channels are you using to market your product?

Attending 1st Responders conferences (police, fire, EMS, sheriffs, National League of Cities, APCO, NENA, etc.) and some related to the auto industry (Telematics, Enhanced Safety Vehicle, Intelligent Transportation Systems), webpage: www.911eta.com

How many people do you currently have involved in your business?


How do you define success? What would hitting a “home run” look like in your mind?

Success: Completing the necessary network between 1st Responders, wireless industry (in progress) and the auto industry. Home run: Completed installations in one major city in each state, and start saving lives!

Where do people go to find out more about your product?

By attending any of the above named conferences, by contacting me, Juan Gutierrez, directly (303-777-3388)

http://www.youtube.com/watch?v=-lN_pip4sOY and www.911eta.com

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