Your digital identity has three layers, and you can only protect one of them

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Your online profile is less a reflection of you than a caricature.

Whether you like it or not, commercial and public actors tend to trust the string of 1s and 0s that represent you more than the story you tell them. When filing a credit application at a bank or being recruited for a job, your social network, credit-card history, and postal address can be viewed as immutable facts more credible than your opinion.

But your online profile is not always built on facts. It is shaped by technology companies and advertisers who make key decisions based on their interpretation of seemingly benign data points: what movies you choose to watch, the time of day you tweet, or how long you take to click on a cat video.

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Teens, Social Media & Technology 2018

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YouTube, Instagram and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smartphone, and 45% say they are online ‘almost constantly’

Until recently, Facebook had dominated the social media landscape among America’s youth – but it is no longer the most popular online platform among teens, according to a new Pew Research Center survey. Today, roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat.

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Face-swapping videos could lead to more ‘fake news’

IMG_6453Fake news has been a problem swamping the internet. Now there is a way to make fake videos with nothing more than your laptop. FakeApp can be used to make fake videos of people using images or other videos of them. Several social media platforms are filled with these deepfakes. While the technology still needs works, it’s been used to put celebrities into pornographic films. What would happen if world leaders became digital puppets? Following is a full transcript of the video.

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How social media can reveal overlooked drug reactions

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When patients connect online, they often share information that reveals how treatments work in the real world.

When Allison Ruddick was diagnosed with stage 3 colorectal cancer in October 2014, she turned to the world of hashtags.

After her initial diagnosis it wasn’t clear if the cancer had metastasized, so she was in for a nerve-wracking wait, she says. She wanted outside advice. “But they don’t really give you a handbook, so you search kind of anywhere for answers,” Ruddick says. “Social media was one of the first places I went.”

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The grim conclusions of the largest-ever study of fake news

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Falsehoods almost always beat out the truth on Twitter, penetrating further, faster, and deeper into the social network than accurate information.

A large megaphone projects lies, fake news, falsehoods, and images of Donald Trump, Mark Zuckerberg, and Hillary Clinton. A smaller megaphone projects truth.

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The world’s biggest YouTube stars are seeing a massive slowdown

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YouTube personalities like PewDiePie and Zoella are seeing a massive slowdown in subscriber growth and views, according to social stats analyzed by Business Insider.

YouTube stars have seen years of growth as vlogging has exploded, but it looks as though the golden days are over and the most business-savvy creators will need to diversify.

Popular creators like H3H3Productions have blamed YouTube’s algorithms for an apparent slowdown in subscribers or viewers.
There’s no official explanation, but YouTube has had to tweak its algorithms a lot in 2017 to tackle inappropriate content.

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Millions of college students are so terrified of loans they’re turning to ‘Sugar Daddies’ for help paying for school

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A growing number of students are turning to dating sites to find Sugar Daddies and Mommas for help with college costs. Christina, a 29-year-old Sugar Baby and MBA student living in Las Vegas, talked to Business Insider about her experience. She’s received over $90,000 for education-related costs, but says the stigma is the hardest part about being a Sugar Baby.

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What if the internet stopped working for a day?

Jeff Hancock likes to give his Stanford University students weekend assignments that let them experience concepts discussed in class for themselves. Before 2008, he would sometimes challenge his students to stay off the internet for 48 hours and then discuss how it affected them. But when Hancock returned to work in 2009, after a year-long sabbatical, things had changed.

“When I tried to introduce the task, there was a class revolt,” says Hancock, who studies the psychological and social processes involved in online communication. “The students emphatically said the assignment was impossible and unfair.”

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What Day and Time Are Best for Social Posts?

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One in five Americans say a brand presence on social will likely influence their holiday buys

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

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