Historically, much written on Millennials has focused on economic strife and crushing student loan debt. While, as with virtually every other generation in history, many Millennials have struggled financially during their youth, a new report from youth marketing experts YPulse makes four predictions that are suggestive of a significant turnaround being on the horizon.

Before getting to the predictions, it is important to take into account two key factors pertaining to Millennial wealth. First, the U.S. economy has been booming for a sustained period of time. Unemployment reached the point in 2018 where there are more open jobs than workers, the stock market is up, GDP has been growing at a healthy pace, and average real earnings have been increasing. In such an environment, those becoming established in jobs are in a better position to thrive. Moreover, many Millennials have been known to be careful spenders on many consumer products.

A second factor that bodes well for wealth growth is that student loans are not the albatross they are made out to be for most Millennials. While this does not mean that a significant number of individuals do not struggle with student debt, when one takes a macro view of the situation, it is not as bad as it has often been made out to be. One needs to remember that average level of $30,000 of student loan debt in 2019 would have translated to about $4650 in 1970 when an average aged Baby Boomer was taking out loans.

Continue reading… “The coming boom in Millennial wealth”