Sotheby’s acquired startup Thread Genius, whose machine learning tech can discern clients’ artistic and style leanings–and suggest customized purchases.
Just a few doors down from its CEO and the wood-paneled cubicles where sharply dressed professionals sit, the eighth floor of Sotheby’s New York takes on a very different vibe.
Suddenly, it’s more Silicon Valley than Upper East Side as staid formality gives way to a group of millennials, some in T-shirts with their sneakered feet on desks. Computer code is scrawled on whiteboards and the room’s glass wall. It is here where the storied auction house–founded in 1744–meets its future.