Interbest Uses Hairy Male Stripper to Sell Billboard Space

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“The sooner you advertise here, the better”

Interbest, the advertising agency Y&R Not Just Film Amsterdam, used a male stripper to build awareness of their billboard visibility.  The billboard campaign can make anyone driving by want to start a business and pay for billboard space.  Interbest’s billboard campaign has the following tagline: “The sooner you advertise here, the better” and they have created a lot of buzz since the man on the billboard is wearing less and less clothes each day. (Pics)

 

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20 Creative Billboard Ads

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Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops.
(Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

Adertisers want to catch a person’s attention and create a memorable impression.   Billboard advertisements do just that.  They leave the reader thinking about the advertisement after they have driven past it.  They need to be readable in a very short time because they are usually read while being passed at high speeds.  Usually they have only a few words in large print and are humorous or have arresting images in brilliant color.  (Pics)

 

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Billboard Swing Set

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Billboards are good for more than advertising.

Architect Didier Faustino made Double Happiness out of an old billboard in New York City:

Double Happiness responds to the society of materialism where individual desires seem to be prevailing over all. This nomad piece of urban furniture allows the reactivation of different public spaces and enables inhabitants to reappropriate fragments of their city…

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