Perfect prams for perfect parents: the rise of the bougie buggy

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How the rise of the luxury pram capitalised on the status anxiety of a new generation of parents

Before she had a baby, Kari Boiler never noticed what kinds of buggies were on the streets. But when Boiler – an American then working for an advertising agency in Amsterdam – became pregnant with her first child in 2001, she realised that the city’s pavements were dominated by a single buggy: the Frog, a sleek, futuristic stroller designed by a tiny Dutch company called Bugaboo. “It was all over Amsterdam – you didn’t see another stroller,” she said.

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World must adjust to end of cheap labor in China

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“China’s evaporating cheap labor pool will disrupt supply chains and consumption habits around the world.”

Shaun Rein takes a hard look at the economic colossus in The End of Cheap China. Rein is managing director of China Market Research Group, a strategic market intelligence firm with clients like Apple, DuPont and Kentucky Fried Chicken.

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The rise of Customer-Driven innovation

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Crowdsourcing for innovation.

Numerous studies demonstrate that 70-80% of all new products fail. Lack of relevance, lack of differentiation, inappropriate pricing and muddled messaging all factor into a brand’s struggle when launching a new product.

However, the ultimate judgment of new products falls to consumers, who, ironically, are often absent from the development process. That development stage stands the greatest chance of generating transformative new ideas early on, before the brand has made a significant investment…

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In Africa, Inroads into Middle-Income Consumerism

 In Africa, Inroads into Middle-Income Consumerism

 Store workers texting their friends

Although Africa has always had a modest middle class made up mostly of government workers or others tied to the ruling elite, the middle ranks have begun to expand in recent years with private sector employees. They include secretaries, computer gurus, merchants and others who by virtue of education, geography or luck have benefited from economic growth of around 6 percent annually in such countries as Uganda, Ghana and Kenya, and around 8 percent in Rwanda. (Pics)

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