The Connected Fitting Room eliminates personal interaction with salespeople

fitting room

The Connected Fitting Room

Retailers rely heavily on online shopping. This has many advantages to in-store shopping for both the customer and the retailer. Online shopping doesn’t allow for spontaneous purchases. But it also doesn’t permit the customer to try on a garment. Seeing how a color looks against your skin or how an item fits on your body is imperative in deciding whether or not to keep an item, and this is only possible through actually going into a fitting room.

 

 

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Pay-TV industry lost 113,000 customers in third quarter of 2013

“The pay-TV industry has reported its worst 12-month stretch ever.”

2013 has been a tough year for cable-TV operators. This will probably be the worst year for the pay-TV industry in terms of customer retention, according to a report Tuesday by independent research firm MoffettNathanson.

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Vendor relationship management makes free customers more valuable that captive ones

The best way to fix the customer’s experience problems is from her side of the marketplace: the demand side.

“Put down the customer. Step away from the marketplace,” Craig Burton once said to a clueless marketing officer   That also comes to mind when you hear about unwanted surveillance of customers rationalized for marketing purposes, or how Big Data lets a company know a customer better than she knows herself.

 

 

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Freemium is coming to an end

hershey-rocher

Dropbox, Evernote and RememberTheMilk do not make a case for freemium.  And these three easily available examples do not make indisputable evidence against freemium. But these three quotes reflect a return to the roots of marketing — starting with customer needs, choosing the needs you want to serve and getting your fair share of the value created.

  • “We are now seeing the end of the freemium model — signing up users for free and trying to upsell,” said Christian Vanek, CEO of the Boulder-based SurveyGizmo, in a recent phone conversation.
  • “6.5 million unique users is not all that it’s cracked up to be. I don’t want hits. I want revenue. I want a real business,” said Matt Wensing, founder and CEO of Stormpulse, in an interview with Mixergy.
  • “Make a product people want to pay for,” said Marco Arment, founder of Instapaper, in a Planet Money interview.

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Mobile payments offer convenience to travelers, but majority unfamiliar with the technology

mobile payments

Majority of businesses and customers say they know little about new mobile technologies.

Mobile payment systems have the potential to provide significant benefits to business travelers, as well as travel managers. New technologies such as mobile wallets, near-field communication (NFC), along with a proliferation of travel apps, can streamline both the purchase and expensing process for business travelers. But customers’ and businesses’ lack of familiarity with these new tools remains a significant stumbling block for adoption.

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Crowdfunding from customers – new class of investors for startup capital

money jar

The amount of capital available for entrepreneurs when you count the customer market is much larger.

The startup community gave itself a high five in April when the JOBS Act was signed.  Crowdfunding would enable startups to reach out to the whole world to get access to funding, not just a small cabal of investors living in a 20-mile radius of Menlo Park.

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Credit unions benefit from backlash against big banks

credit union

Credit unions added more new members during that month than in all of 2010.

Credit unions are benefiting from the backlash against big banks over new fees.   And in Texas, credit unions gained $326 million in new deposits from 47,000 new members during the month leading up to the so-called Bank Transfer Day. The Saturday event was orchestrated by an online campaign urging consumers to move their money from banks to the generally smaller credit unions.

 

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